Victoria Tran

Jul 26, 2021

19 min read
Crewmate art by @thisishannako

Deconstructing Among Us’ TikTok Strategy 🎵

Breaking down over 15 million likes, 2 million followers, and what worked (…or didn’t!)

Follow the account here.

✨ 1. Content Types ✨

✨ 2. Content Case Breakdown ✨

The fact it’s an exact 50/50 split brings me great joy.

Game Updates

Watch the full version here.
Watch full version here.
Watch full version here.

Personality

Watch full version here.
Watch full version here.
Watch full version here.

Behind-The-Scenes

Watch full version here.
Watch the full version here.

Gameplay

Watch the full version here.
Watch the full version here.
Watch the full version here.
Couldn’t resist responding.

Stats Overview

One Bad TikTok

My quest for a new phone continues, and it’d probably go faster if I actually asked Innersloth directly hehe.

✨ 3. Comments ✨

Crying in da club.
Left: Me responding to as many popular negative comments as possible ||| Right: The shift in comments I started to see afterwards.

✨ 4. Miscellaneous Tips ✨

It seems our followers are most active at around 1pm PT!

✨ 5. Ending Thoughts ✨

Among Us is one of the most popular games of the moment, and its TikTok videos are charmingly amateurish…. There’s nothing slick about them… But crucially, they feel down to Earth and instantly relatable, aka the heart of TikTok.

- “Video Games Have a New Way to Find an Audience: TikTok”, Waypoint