Communicating Major Changes to Players

How do you communicate a radical change to your game?

Hello hello!

At some point in your game development career, you may have to break the news to your players that change is coming… and not in a good way. It could be a release date delay, a project cancellation, sunsetting a game, monetization, a design pivot… anything!

It’s hard enough dealing with the problem itself as the developer, but how do you tell your community in a way that’s useful and good to both them AND the dev team?

My new blog post explores the framework I used to communicate a big change to Among Us. Read on to learn how Awareness, Desire, Knowledge, Ability, and Reinforcement helped me create our communications strategy!

Read the full post on my website here.

My Newsletter

If you don’t want to miss my future posts, subscribe to my Community Dev Newsletter!

Every month, I send you my latest blog post, anything cool I’ve seen in the games community, and a skill testing question in every newsletter. A nice activity for beginners or pros in community!

A peek at the first community activity from the newsletter.

Thanks for reading. ❤



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Victoria Tran

Victoria Tran

Community Director at Innersloth, creators of Among Us. Fascinated by compassion, ethics, and making better online communities. ✨