Communicating Major Changes to Players
How do you communicate a radical change to your game?
At some point in your game development career, you may have to break the news to your players that change is coming… and not in a good way. It could be a release date delay, a project cancellation, sunsetting a game, monetization, a design pivot… anything!
It’s hard enough dealing with the problem itself as the developer, but how do you tell your community in a way that’s useful and good to both them AND the dev team?
My new blog post explores the framework I used to communicate a big change to Among Us. Read on to learn how Awareness, Desire, Knowledge, Ability, and Reinforcement helped me create our communications strategy!
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Thanks for reading. ❤